Last Updated on September 17, 2026 by Lydia — Salles & Co. Digital
Disclosure: This (Certified High Performance Coach) review contains affiliate links. If you enroll through them, we may earn a commission at no extra cost to you. Our analysis and opinions are our own.
TL;DR
The Certified High Performance Coach (CHPC) is a $15,000, 4-day live certification led by Brendon Burchard. The next cohort is scheduled for November 16–19, 2026 (confirm current dates before enrolling, as schedules shift between cycles). It works for coaches who will actively sell services after certifying. It’s a poor fit for hobbyists, beginners without a client-acquisition plan, or anyone treating it as personal development rather than a business investment.
What Is the Certified High Performance Coach Certification?
CHPC is a professional coaching credential created by Brendon Burchard — bestselling author of High Performance Habits and the entrepreneur behind a personal-development platform with over 300,000 members. Unlike the app-based subscription he built for daily habit tracking and coaching content, CHPC isn’t something you consume for your own growth. It’s a business asset: you pay to get trained, credentialed, and equipped to sell coaching services under a recognized framework.
The certification trains participants to coach the High Performance Habits methodology — the same research-backed framework from Burchard’s book, covering clarity, energy, courage, productivity, and influence. According to the official program page, no prior coaching experience is required to apply.
If you want the fuller picture of how Burchard built this ecosystem — from his early online courses to the platform he runs today — our profile digs into his background and the different programs he’s launched over the years.
This positioning matters within a broader mindset and personal development strategy for entrepreneurs: most resources in that space help you apply high-performance thinking to your own work. CHPC is the outlier — it’s about monetizing that thinking as a service to others.
The Archetypal Reader
She’s been coaching for about two years — mostly people from her own network. A former CrossFit client, a friend-of-a-friend, someone who found her through a referral. The sessions go well. Clients renew. But almost every new client so far has come from someone already vouching for her personally.
The ceiling she’s hit isn’t about coaching skill. It’s that she doesn’t know how to price herself with confidence for someone who’s never met her, or how to build a pipeline that doesn’t rely on personal connections running out. She’s tried posting content. It hasn’t translated into paying strangers.
That’s the specific gap CHPC is built around — not teaching someone to coach, but giving an already-capable coach the positioning and sales structure to convert cold prospects, not just warm referrals.
If your gap is different — you want a mentor for personal accountability, or a credential to list on a resume rather than a system to sell services — this program is solving a problem you don’t actually have.
How CHPC Works
Based on the official program structure, CHPC includes:
⚡ What’s Included in CHPC
- 4-day live virtual certification via Zoom. The next scheduled cohort runs November 16–19, 2026, from 9am to 3pm Pacific each day
- 12 research-backed coaching sessions, delivered through live instruction and role-play practice, covering the six High Performance Habits: clarity, energy, necessity, productivity, influence, and courage
- 4 weeks of on-demand training on the “Coach’s Sales System” — client acquisition, brand positioning, and marketing, rolled out after certification
- 12 months of ongoing support through live monthly community meetups with other certified coaches
- A “Day One Guarantee” — a full refund (minus card processing fees) if you’re not satisfied after the first day
The structure is front-loaded: you get certified fast, then spend the following weeks and months learning how to actually turn that certification into revenue. That sequencing is deliberate — and it’s also where the real value-or-waste question lives.
What’s worth understanding before enrolling is how the four days actually break down. Days one and two focus heavily on the theoretical foundation of each habit, paired with guided self-assessment exercises so you experience the framework as a client would before you’re asked to teach it. Days three and four shift toward practice: role-playing full coaching sessions with other participants, receiving feedback on delivery, and working through common objections you’ll face from prospects.
That practice component is where cohort composition matters most. Because there’s no experience prerequisite, you might be paired with someone certifying their very first week in the industry, or with someone who already runs a six-figure coaching practice. Burchard’s team structures small-group breakouts to mitigate this, but it’s a variable you don’t control going in — and one that shapes how much peer-level value you extract from the live days.
The on-demand sales training that follows is arguably the more consequential half of the program, even though it gets less attention in the marketing. It walks through how to price coaching packages, how to position yourself against competitors using the certification itself, and how to structure a simple funnel to bring in initial clients. None of this is unique to CHPC — the same principles apply across the coaching industry — but having it bundled and framed specifically for CHPC graduates removes a layer of guesswork that many independent coaches spend months figuring out on their own.
Who CHPC Is For
- Coaches with some client experience who want a recognized credential to justify higher rates
- People willing to treat this as a business launch, not a course — meaning they’ll actually apply the sales training afterward
- Professionals who value brand association — Burchard’s reach genuinely helps with initial credibility in a crowded coaching market
- People financially prepared for a $15,000 investment without it straining their business runway
Who CHPC Is NOT For
- Complete beginners with no plan to sell coaching services. The certification teaches you how to coach and how to sell, but it doesn’t build your client base for you. If you’re not ready to hustle post-certification, the $15K sits unused.
- Anyone looking for personal growth, not a business tool. If what you want is to apply high-performance habits to your own life — not sell them to others — reading Burchard’s book or joining a lower-cost personal-development membership will get you there for a fraction of the cost.
- Budget-constrained entrepreneurs early in their journey. At $15,000, this is a premium-tier investment. There are far cheaper ways to test whether coaching is a viable business for you before committing at this level.
- People uncomfortable with self-promotion. The sales training assumes you’re willing to market yourself aggressively. If that’s not you, the back half of the program will feel misaligned with your instincts.
What Stands Out
- Real brand leverage. Being trained and certified directly by Burchard — named by Forbes as a leading voice in high performance coaching — gives new coaches a credibility shortcut that generic certifications don’t offer.
- Business training, not just coaching content. Most certifications teach you frameworks and stop there. CHPC bundles in sales and marketing training specifically built for converting the certification into paying clients.
- Low-risk entry point. The Day One Guarantee lets you evaluate the certification format before you’re financially locked in beyond the first session.
- Built-in community. Twelve months of ongoing peer support addresses a common failure point for new coaches: isolation after certification, when motivation to actually build a client base drops off.
Honest Drawbacks
- $15,000 is a real barrier, and the program doesn’t include a done-for-you client pipeline. You’re paying for training and credibility — the client acquisition work is still entirely on you, even with the sales system provided.
- Cohort-based scheduling limits flexibility. Certification happens during specific live dates (the next one is November 16–19, 2026); if that window doesn’t fit your calendar, you’re waiting for the following cycle.
- Success depends heavily on follow-through. The sales training is only valuable if you implement it. For coaches who tend to collect certifications without building a practice around them, this becomes an expensive credential sitting unused.
- No independent third-party accreditation body is cited on the official page — the certification’s authority comes from Burchard’s personal brand and framework, not from an external coaching accreditation organization like ICF. That may matter if your niche expects formal accreditation.
Pricing and What’s Included
The current listed price for CHPC is $15,000, with payment plans available (confirm current terms on the official enrollment page, as pricing structures can shift between cohorts). This includes:
- The 4-day live certification itself
- The 4-week on-demand Coach’s Sales System training
- 12 months of live community support calls
- Session outlines and client-facing materials for use in your own coaching practice
- The Day One satisfaction guarantee
There’s no separate “basic” tier — this is a single, comprehensive offer at a premium price point.
How CHPC Compares to Consumption-Based Programs
The clearest way to evaluate CHPC against other personal-development investments is by asking a simple question: are you buying this for yourself, or to sell to others? Subscription-based coaching platforms and membership communities exist to help you apply high-performance principles to your own life — an ongoing, lower-cost investment in your own growth.
CHPC breaks that pattern entirely. It’s a resale model: you pay once, upfront, to acquire a credential and a sales system you then use to generate income from other people. That distinction should drive your decision more than any feature-by-feature comparison. If you’re evaluating personal-development spending purely for your own benefit, a subscription-based option is the more proportionate investment. CHPC only makes sense if building a coaching business — not consuming personal-growth content — is the actual goal.
For more context on how this fits into Burchard’s broader body of work, see our full profile covering his background and other programs.
Final Verdict
CHPC delivers what it promises: a recognized certification, a structured sales system, and a year of community support — bundled around Burchard’s brand weight. The honest calculation isn’t “is the content good,” it’s “will I actually use the sales training to build a client base.” For coaches ready to treat this as a business launch, the investment is defensible. For anyone treating it as another personal-development purchase, $15,000 buys a credential that will likely go unused.
If you already have some coaching experience and a real plan to sell your services afterward, this is worth serious consideration.
Frequently Asked Questions
When is the next CHPC certification cohort?
The next scheduled cohort runs November 16–19, 2026, live via Zoom. Cohort dates are updated periodically on the official enrollment page, so confirm the current schedule before enrolling.
Do I need prior coaching experience to enroll in CHPC?
No — the official program states no previous coaching experience is required. That said, having some existing client experience makes the sales training more immediately actionable.
What happens if I’m not satisfied after enrolling?
The program includes a Day One Guarantee — a full refund, minus card processing fees, if you’re not satisfied after the first day of certification. There’s no stated refund policy beyond Day One, so evaluate the fit before committing further.
Is CHPC accredited by an external coaching body like ICF?
The official page does not cite an independent accreditation body. The certification’s authority rests on Burchard’s personal brand and the High Performance Habits framework rather than third-party accreditation — worth checking if your target market expects formal credentials.
Who should NOT enroll in CHPC?
Beginners with no plan to actively sell coaching services, anyone treating this as personal development rather than a business investment, and budget-constrained entrepreneurs who haven’t yet validated coaching as a viable business for them.
How long does it take to complete the certification?
The core certification is a 4-day live virtual event, followed by 4 weeks of on-demand sales training and 12 months of ongoing community support calls.
About the Author
Lydia — Salles & Co. Digital
Lydia covers digital certifications, coaching programs, and personal-development platforms for entrepreneurs evaluating where to invest their time and money. Her focus is separating brand recognition from real business outcomes.
